- Introducing New Spots in DDP: DDP Archives & DDP Store
Introducing New Spots in DDP: DDP Archives & DDP Store
Entrance to the DDP Archives
Opened on March 1 this year along the Design Pathway, the DDP Archives gives a glimpse into the past and present of the DDP, including the process of its construction.
The first step of realizing the Dongdaemun Design Plaza (DDP) project was launching the International Invitational Design Competition. In 2007, through recommendations from a selection committee composed of Korean experts in architecture and urban landscapes, eight persons were invited to the Competition: Jo Seong-Ryong, Choi Mun-Gyu, Yu-Geol, Seung Hyo-Sang, Zaha Hadid (United Kingdom), FOA (Spain), Steven Holl (USA) and MVRDV (Netherlands).
Metonymic Landscape(The First Prize) - Zaha Hadid
The evaluation committee finally selected the design of Zaha Hadid Architects' "Metonymic Landscape," based on field studies and the presentation. According to the jurors, Zaha Hadid's design succeeded in integrating the landscape and architecture as a whole rather than as separate entities. It gives pedestrians a powerful image of the building as a landmark, which is important in highlighting the design plaza as an important part of the city. With its elegant sculptural design, the work shows a consistent image when it is seen from many different angles. The DDP Archives also displays the DDP mockups that were designed by the eight contestants in the DDP design competition. The top three entries are outlined here.
Metonymic Landscape (The First Prize) - Zaha Hadid
Zaha Hadid : This plan initially started on the basic premise, “Architecture should make people think of what they have not thought of.” I tried to remind ourselves of the viewpoint that architecture should be able to create the new educational experience of visitors and architect as well, and finally improve the human life. A Project can be temporal one for architect, public and “advanced architecture,” but this plan will be the construction built for the consistent change and development of the culture. This proposal is going to communicate with the current status, the public, and the relationship with the public as the one which is from the internal willingness toward challenge and change through its planning and necessary process, so that it can find and give the new possibility of Seoul with constant challenge and questions.
Space of Intimate Hope (The Second Prize) - Joh Sung Yong
Joh Sung Yong : A city is a complex system. The landscape of a city like Seoul, a very dense city with few open spaces, tends to be dry and busy. Thus we hoped the DDP could be a kind of intimate hope to Seoul and its landscape. It will be something with which everybody immediately can feel intimate, an interesting structure that can be read by the passers-by and where visitors can have valuable experiences.
Weave of landscape, architecture, urbanism (The Third Prize) - Steven Holl
The basic morphology of the macro scale “weave” is based on a tri-axial fabric which yields six-sided voids. These spaces take on various configurations—skylights, gardens, water ponds, fountains—as the phase change of the “weave” responds to variations over the landscape. The other DDP mockups, showing structures in various designs and styles, are also on display.
A Historical enclave of globalization and urban intensity (Submission) – FOA
FOA : Our proposal is aiming to create the new topography and landscape offering various options, variations and possibilities to DDP more than being just some programs within it.
Urban-Liquid Space (Submission) - Choi Moon Gyu
Choi Moon Gyu : A city is divided into blocks by streets, and it takes a solid shape. Against this background, we propose a fluid and changeable hub space, not a divided solid one.
In addition, the DDP Store, located in the corner of the DDP Archives, sells a wide array of souvenirs, including coasters in the shape of the DDP’s aluminum panels, passport covers and cases printed with images of the DDP, stationery and vases in innovative designs, and other home décor items of varying sizes.
DDP Store in the DDP Archives
The video shown on the wall introduces the DDP and the wide variety of events that have been and are being held there. The DDP Archives is open from 10 a.m. to 7 p.m. from Tuesday to Thursday and Sunday and 10 a.m. to 9 p.m. on Fridays and Saturdays. It is closed on Mondays.
DDP Store in the Design Lab
The DDP has opened a souvenir shop on the first floor of the Design Lab. It sells over 50 types of products, including stationery, home décor items, fashion accessories, and small electronic gadgets.
DDP brand goods in the DDP Store
The DDP aims to diversify its image, enhance its value as a brand, and allow its identity to evolve by producing a variety of practical consumer goods. The DDP sees the entire process spanning product design, production, and consumption as an organic whole and strives to incorporate consumer lifestyles and needs into its DDP brand goods so that they can become a part of the everyday lives of their users.
The DDP Store is open from 10 a.m. to 9 p.m. Going forward, the store plans to expand its influence by increasing its retail channels through partnerships with private companies at home and abroad, as well as with online and offline stores and consignment shops, with the aim of making the DDP Store a brand that represents the DDP.
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