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Official Launch of the Seoul Design Foundation’s Seoul Fashion Week Mobile App
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2017-03-27

Official Launch of the Seoul Design Foundation’s Seoul Fashion Week Mobile App

 

- Official Seoul Fashion Week mobile app to be released on March 27
- Fashion show livestreams available anywhere in the world
- Smart Pass service for buyers and media and participating designer profiles
 

 

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The Seoul Design Foundation, headed by CEO Lee Keun, officially announced that the launch of the Seoul Fashion Week Mobile App would take place on Monday March 27, 2017.  

 

The Seoul Fashion Week Mobile App’s release falls on the same date as the start of the 2017 F/W HERA Seoul Fashion Week. Regardless of the service provider, users of the app will be able to access a wide range of information about the Seoul Fashion Week with their smartphones. 

 

The app will offer livestreams of all fashion shows that will be featured in the 2017 F/W HERA Seoul Fashion Week, including the Seoul Collection Fashion Show and GN Mini Fashion Shows, allowing people to enjoy the spectacles outside the venue as well. 

 

Another novel feature in the app is the Smart Pass, which uses a barcode system to facilitate the entry of press members and buyers to the venues. The pass also offers information about the works of all the participating designers, including their collection showing schedule.   

 

The app can be used on both iOS and Android and will go up on both App Store and Play Store under “Seoul Fashion Week”. 

 

 “Our aim is to make the contents of the Seoul Fashion Week available anywhere in the world so users can receive good contents no matter what time zone they are in. Korea is a technological giant, after all.” said CEO Lee of the Seoul Design Foundation. “We are also currently developing more features targeting international buyers and press members. The new features, which will be introduced later this year, will offer information about hotels, restaurants, and tourist attractions. The barcode system will play a vital role in helping the Seoul Fashion Week grow into a more organized global event, by analyzing the movement and brands of interests of each buyer that can be used to create a match between designers and buyers later.”  

 

The 2017 F/W HERA Seoul Fashion Week will take place in the Dongdaemun Design Plaza (DDP) from March 27 to April 1. The event will use endorsements from various companies and co-marketing strategies to create a memorable experience for regular citizens who are interested in fashion and culture.

 

(Fashion Week Team 82-2-2088-3135)

 


 

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