- 2018 S/S HERA SEOUL FASHION WEEK An exhibition of the honorary designer Rubina
2018 S/S HERA SEOUL FASHION WEEK
An exhibition of the honorary designer Rubina
- An archive exhibition of 37 years' work of designer Rubina
- Free access to citizens at DDP Baeumteo Design Pathway from October 17 to November 12
- Along with the exhibition, 『Endless journey』 is published at the same time.
The Seoul Design Foundation (CEO LEE KEUN) will hold an exhibition of Rubina from October 17 to November 12 at the Design Plaza (DDP) Baeumteo Design Pathway who was selected as the honorary designer of the Seoul Fashion Week.
The exhibition was designed for the theme of ‘Endless journey’. Visitors can meet 37 years of work with the designer's curiosity, enthusiasm, and challenge, who love clothes and trips.
The concept organized by Seo Young-hee, a creative director will offer a journey of inspiration and appreciation in nine different spaces with the exhibition of 150 costumes and installation arts, designed by Rubina. They were produced through detailed, arranged, woven, knitted, polished, painted, mixed and drawing processes. The exhibition hall designed by Park Hyo-jung, a sculptor, creates a thrill of starting the exhibition.
The works of the exhibition were mainly made of wood, a stimulant to inspire designer Rubina. She explained her own philosophy about tree. "In fact, the color of the tree is not in the world. "If you look at the bark from the tree root to the stem, there is an odd color, but nothing like one. I like the secret of the tree and the vitality of life.“
Meanwhile, along with the exhibition, 『Endless journey』 is published at the same time. In the fashion book consisting of 14 sections, ten photographers, including Koo Bohn-chang, Han Hong-il, Lee Geon-ho, Zo Sun-hi, Ogh Sang-sun, Hong Jang-hyun, Kim Je-won, Mok Jung-wook, Kim Seok-jun and Cho Ki-seok, who have unique sensibilities and philosophies, release fine stories unlike the exhibition.
Preparing for the exhibition and the fashion book, Rubina said “it is only a short rest on the long journey of my life as a designer, I wish I could do my best to spend every single moment as a designer who can dream own way, deviate from time to time and enjoy favorite clothes"
After modeling for the past 13 years, Rubina won the grand prize in a design contest in 1980 and started to get noticed as a designer. She has been opened 13 stores since 1983, starting with Rubina Boutique. In this February, she launched her second brand ‘Root One’ and keeps her own fashion world firmly with perennial passion at the age of 60.
In addition, she founded Seoul Fashion Designer's Association and played a key role in promoting designers and Korean fashion industry.
The exhibition ‘Endless Journey’ by Rubina, the honorary designer of 2018 S/S Hera Seoul fashion week is opened to citizens for free from October 17 to November 12. It closes on Mondays and opens on Tuesdays-Sundays, from 10:00 a.m. to 7:00 p.m. But it runs until 9 p.m. on the last Wednesday of the month.
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