- [SDF]“Communication through Design” Sharing in Design with Seoul...
“Communication through Design”
Sharing in Design with Seoul Design Cloud 2018! Opens Today!
-Over the course of ten days, from today until September 26, the Seoul Design Foundation hosts the Seoul Design Cloud, a communication-through-design venue, in celebration of Seoul Design Week, Seoul Fashion Week, and Seoul Upcycling Week, at the DDP and Seoul Upcycling Plaza
-Seoul Design Cloud offers an array of programs, including conferences, an exhibition, a marketplace, events, and contests, are available under the theme of sharing of design, to promote participation with an aim to revitalize the DDP, which celebrates its 4th anniversary this year
-Commencing with the declaration for ‘Human Design Seoul’ and ‘Human City Design Awards 2019’, the ten-day communication-through-design venue offers various programs participated in directly by design specialists and public, private, academic, and journalism spheres, recognizing Seoul as the design hub of Asia
-Seoul Design Cloud contributes to the promotion of the design industry and the local economy through establishing a support system and mutually-beneficially relations with Dongdaemun small business owners
-President Choi Kyung-ran remarked, “The Seoul Design Cloud celebration is a platform of sharing that promotes an increased class of the design industry focused on design-based urban spacing, everyday life, and the practice of upcycling”
□Over the course of ten days, from today until September, 2018, the Seoul Design Foundation (President Choi Kyung-ran) is hosting the Seoul Design Cloud, a venue promoting public participation and communication through design, at the Dongdaemun Design Plaza (DDP) and Seoul Upcycling Plaza.
○Seoul Design Cloud is a venue for communication-based sharing where designers, Seoul residents, students, design experts, domestic and overseas networks, companies, institutions, schools, and communities, gather to share ideas and discuss future directions. Most notably, Seoul Design Cloud 2018 is designed to promote participation from the public with an aim to revitalize the DDP, currently celebrating its 4th anniversary this year through an array of programs, including conferences, an exhibition, a marketplace, events, and contests.
□Seoul Design Cloud 2018 kicks off on Monday, September 17, at the DDP Academy Hall with the opening ceremony and the Sustainable Human City Design Conference, featuring design experts from a total of 20 cities located abroad that share their experiences with urban design. For the first time in Asia, Mayor Park Won-soon is set to make the unprecedented declaration of the Human City Design Seoul and the Human City Design Awards 2019, while unveiling the vision for Seoul’s design, a people-centered city of happiness. Paola Antonelli, a senior curator at Museum of Modern Art (MoMA), is scheduled to deliver a keynote speech entitled ‘Human, Design and City’.
○In his presentation, Mayor Park reveals his aspirations for the social design critical to the completion of Human City Seoul as a social designer, in addition to announcing the opening of the Human City Design Seoul and Human City Design Awards 2019. The Human City Design Awards 2019, honoring the contributions of cities, administrators, and designers, to the promotion of human-centered values with the aim of implementing and propagating sustainable design, will be established and conducted in the upcoming year. Paola Antonelli, a MoMA senior curator and social design critic, will be leading a lecture under the theme, human, design, and city.
○Congratulatory addresses are to be delivered by Andrea Cancellato, former general director of Fondazione La Triennale di Milano and current director of Meet the Media Guru (MEET), and Son Hye-won, former renowned brand designer and a current active member of the National Assembly.
○For the past 14 years, Shuhei Aoyama, co-CEO of B.L.U.E. Architecture Studio, has implemented the philosophy of Small but Certain Happiness by committing himself to the redesign of the dilapidated inner city of Beijing, China, and will speak about Small Spaces Revitalize Big Cities.
○The next day on Tuesday, September 18, will feature various global city experiences and expertise about Human City Design as the Solution to Global Issues. 20 global cities, including Nagoya (Japan), Bilbao (Spain), London (U.K.), and Saint-Etienne (France), are to participate in the discussion, highlighting experiences and expertise in relation to handicrafts, manufacturing, and universal design.
□Additionally, Seoul Cloud 2018 also features a Design Sharing Exhibition based on the concept of zero waste under the three themes of Human City Design, Seoul Design Brand, and Design by Dongdaemun, throughout the event period.
○The Design Sharing Exhibition held in and around the DDP seeks to portray the future of Seoul, a human city centered in its people and design. It consists of three sub-exhibitions, including the Human City Design Exhibition, sharing visions for the future of cities based on urban design experiences in Asia and Europe, the Seoul Design Brand Exhibition, displaying various communication tools, and the Design by Dongdaemun Exhibition, a mutually-beneficial project for the Dongdaemun commercial district through the collaboration of small business owners and young designers in the area.
○The ‘Human City Design Exhibition’, held on the 3rd floor of the DDP in the Design Lab, features presentations on diverse research results and policy implementation to seek the future of Seoul in terms of its pursuit of a people-centered city of happiness, along with renowned specialists from the UNESCO Creative Cities Network and the Europe Human Cities Network. The exhibition is organized by exhibition curators from three countries, including Josyane Franc of France, Eriko Esaka of Japan, and Ahn, Kee-hyun of Korea.
○During the period of the exhibition, on the first and second floors in the DDP’s Design Pathway, visitors will be able to witness the traditional and modern communication tools of Korea, China, and Japan. The exhibition is organized by Yang Dong Jiang, professor at Tsinghua University of China, Miyake Kazushige, a star designer in Japan, and Shim Dae-ki, a curator and CEO of DAEKI & JUN Studio.
○The exhibition introduces more than 1,000 items from Korea, China, and Japan, including Korean writing stationary supplies distinguished among generations, Japanese functional instruments, and Chinese traditional and modern stationary supplies, presented by the Palace Museum, located in the Forbidden City, Beijing. It is notable that Korea proposes using 56 new kinds of stationary supplies and instruments created by 22 designers and produced by 16 stationery firms, which is expected to encourage business growth by linking together competent designers.
○On the first floor of the DDP in the Design Lab, the ‘Design by Dongdaemun Exhibition’ will recreate the Dongdaemun Gate indoors to exhibit the superiority of the design industry in the Dongdaemun area, thus enhancing the brand identity of the industry.
○The exhibition showcases the area’s representative brand shop goods along with their dynamic visual images, as well as new products developed through one-on-one personal collaboration between young designers and small business owners in the Dongdaemun area in various areas, including graphic design, industry, and fashion.
○The Seoul♥See You Tomorrow♥Pyeongyang Exhibition, held from the B2 levels of the DDP in the Design Pathway, features typography, graphic design, illustrations, and moving images created by more than 40 domestic and international graphic designers and illustrators, whose pleasant and joyful imagination enables visitors to experience the future of Seoul and Pyeongyang, in addition to the winners of the Seoul-Pyeongyang Logo Design Contest participated by the public as well.
□The Young Designers’ Palace Picnic Fashion Show is set to feature hanboks designed and produced through collaboration between 100 students majoring in fashion design and merchants around the Dongdaemun area. The clothing will be adorned by rising young fashion models as they take to the runway during the fashion show.
○The unique palace picnic fashion project aims to foster young designers, promote the class of the hanbok design, and share the beauty of the unique fashion with visitors from home and abroad. The exhibition is expected to facilitate the entrepreneurship of young, aspiring artists in the field, invigorate the fashion industry through collaboration between industry and academia, as well as both public and private sectors, and raise awareness of the beauty of the hanbok among the youth in particular.
□The Design by Dongdaemun’ marketplace is a mutually-beneficial project for the Dongdaemun area, in which small business owners, young designers, and design experts based in the area, join forces to develop more than 50 new brands and present them to the public in order to help enhance the Dongdaemun brand.
○In the marketplace, Dongdaemun merchants and new designers join hands to market their collaborative products together alongside design brand pop-up stores. This is expected to enhance the branding of Dongdaemun and displays a design industry platform that offers both a peak at future value and the direction of development.
○The marketplace will also have various types of tents and racks on display to aid in the contribution to zero-waste living and offer a sustainable model of the marketplace. Curator Cheon Eui-young, Specialized Graduate School of Architecture professor at Kyonggi University, and four young architects have designed and produced 50 wooden market tents in three types. Curator Ha Ji-hoon, Department of Living Design professor at Kaywon University of Art & Design, has mentored 16 young designers aspiring to work in the woodworking and industrial design fields, resulting in the designing and production of 70 display racks to be used for goods exhibition and marketing.
□The DDP Design Workshop for Children is an experiential design program developed with the cooperation between the public sector and professors at design colleges located in Seoul for preschoolers and primary school students.
○The experiential design education program is designed to offer the opportunity to children to improve upon their capabilities to fix design problems through hands-on experience, play, imagination, and creativity. A total of 16 sessions are prepared for the Chuseok holiday break from Saturday, September 22, to Wednesday, September 26, excluding the actual Chuseok holiday, celebrated on Monday, September 24.
○Participants can partake in diverse workshops designed to better their creativity in problem solving through design idea sharing, formulate a bond through play, and experience coding-based creative convergence.
□In addition, Seoul Design Cloud 2018 features a variety of participatory events, including a Picnic Concert at the Secret Garden of Changdeokgung Palace, the Eco-friendly Food Market, and the Bamdokkaebi Night Market, to promote a greater, memorable experience for visiting families during the Chuseok holiday.
□Choi Kyung-ran, President of the Seoul Design Foundation, said, “Seoul Design Cloud 2018 will become a sharing venue for exhibition-goers to improve upon the status of the design industry centralized in design-based urban space, the everyday lives of the people, and the incorporation of upcycling. The Seoul Design Foundation will continue to funnel efforts into pioneering the evolution of Seoul’s urban design while offering the future direction of development centered around the DDP.”
□For further details about Seoul Design Cloud 2018, please visit the website of DDP: www.ddp.or.kr.
※ For press releases and Seoul Design Cloud posters and logos, visit:
[Click link to enter] http://webhard.seouldesign.or.kr/
Folder Name: 180903_Seoul Design Cloud 2018 Opening Today
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[Attachment 1] Poster of Seoul Design Cloud 2018
[Attachment 2] Logo of Seoul Design Cloud 2018
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