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Seoul Design Cloud Concluded Successfully as the Venue for Communication through Design
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2018-10-04

Seoul Design Cloud Concluded Successfully 

as the Venue for Communication through Design 

 

- Successfully held at the Dongdaemun Design Plaza (DDP) over the course of 10 days from September 17 to 26, attracting a total of 280,000 visitors

- Produced huge economic benefits, as well as encouraging a positive synergy, featuring Seoul Design Week, Seoul Fashion Week, and Seoul Upcycling Week 

- Enabled the DDP, celebrating its fourth anniversary, to make great strides in its development with enthusiastic response and participation from the public 

- Successfully featured the Sustainable Human City Design Conference, attended by design specialists from nine Europe Human City Network countries and 11 Asian member countries of the UNESCO Creative Cities Network. The launch of the Human City Design Awards 2019 was also declared during the event 

- Design Cloud Exhibition drew visitors’ keen interest for its “zero waste” concept based on the continuous recycling of goods 

- Concluded with a positive response from domestic and foreign design specialists, small business owners in the Dongdaemun area, and numerous, up-and-coming designers

 

□The Seoul Design Foundation (President Choi Kyung-ran) successfully concluded the 2018 Seoul Design Cloud on September 26 after featuring a great variety of events over the course of 10 days to promote design-based civic engagement and communication. 

○2018 Seoul Design Cloud, a venue for civic engagement and communication through design, was successfully held at DDP and Seoul Upcycle Plaza for 10 days from 17 to 26 September under the theme of Design Sharing. 

○2018 Seoul Design Cloud which was also aimed at helping 4-year-old DDP make great strides in its development drew a total of 280,000 enthusiastic visitors to its various events such as a conference, exhibitions, markets, events, idea contests and so on. 

 

□Most notably, design specialists from 20 overseas cities shared their first-hand urban design experiences at the Sustainable Human City Design Conference, in which Seoul Mayor, Park Won-soon, declared Human City Design Seoul for the first time in Asia, providing a presentation on the design vision of Seoul, a happy city. 

○Mayor Park attended the opening ceremony and the Sustainable Human City Design Conference as a social designer and clarified his plan for Social Design to Create a People-Centered City in Seoul while declaring the Human City Design Seoul and Human City Design Awards 2019.

○The Sustainable Human City Design Conference was held for two days from Sep. 17-18. Design specialists and renowned scholars from 20 overseas cities, including Nagoya (Japan), Bilbao (Spain), London (United Kingdom), Saint-Etienne (France), and Beijing (China) presented and shared their urban design experiences and expertise through varied special lectures, seminars, and workshops. 

○Paola Antonelli, a senior curator at MoMA, selected as one of the top 100 most influential figures within the art world by Art Review, based in London, England, freely offered some advice saying, “DDP with its beautiful exterior and future-oriented content should become the heart of design in Seoul. I hope that the DDP and Design City Seoul will develop harmoniously with one another.” 

 

□Also notable were the Design Sharing Exhibition, featured in permanently reusable kiosks and structures based on the concept of zero waste, and the Seoul♥See You Tomorrow♥Pyeongyang Exhibition, held during the September 2018 Inter-Korean Summit. 

○The Design Sharing Exhibition was organized under three themes, including the Human City Design Exhibition, held in permanently reusable kiosks for an exhibition to highlight the value of zero waste, the Seoul Design Brand Exhibition, featuring more than 1,000 writing supplies used as key communication tools in Korea, China and Japan, including stationary created through collaboration between 22 designers and 16 companies of Korea, and the Design by Dongdaemun that presented a great variety of collaboration products between young designers and small business owners working in Dongdaemun Market around the clock. The Design Sharing Exhibition attracted a total of 48,000 visitors during the 10-day exhibition period. 

○Regarding the Human City Design Exhibition, Ahn, Kee-hyun, a co-curator, expressed, “Thanks to the fact that we were preparing a zero-waste exhibition in movable kiosks, we were able to easily move the site of the exhibition following the sudden decision to open the main press center for the September 2018 Inter-Korean Summit at DDP,” and went on to say, “The exhibition was even more meaningful in that it featured a number of urban design examples of various scales that contributed to improving the quality of the everyday daily lives in line with the declaration of Human City Design Seoul.” 

○Meanwhile, the Seoul Design Brand Exhibition drew visitors’ keen interest with a total of 56 new types of writing supplies and instruments, co-developed by 22 designers and 16 stationary manufacturers, that are expected to continue their collaboration in the future mass-production and distribution processes for new goods. 

○The Seoul♥See You Tomorrow♥Pyeongyang Exhibition featured the prize-winning designs at the Seoul-Pyeongyang Logo Design Contest participated by many citizens. The grand prize was won by Choi Woo-young who embodied reconciliation and cooperation between Seoul and Pyeongyang using a combination Hangeul consonants and vowels found in the words “서울” (Seoul) and “평양” (Pyeongyang). 

 

□The Design by Dongdaemun Market also drew enthusiastic response from visitors as they were able to check and buy a large variety of trendy design products at a single location. 

○Organized through a mutually-beneficial cooperation among Dongdaemun businesses, young designers, and outstanding merchandising directors, the Design by Dongdaemun Market featured creative brands and high-quality goods that particularly captivated fashionable young consumers, thus overcoming the image of a marketplace specializing in lower-priced goods. 

○The Design by Dongdaemun Market was also highly praised for the fact that it realized a zero-waste exhibition model by developing and utilizing 50 upcyclable tents of three different types and 70 permanently recyclable merchandise display racks. 

○Curators Cheon Eui-young and Ha Ji-hoon, who participated in the design of the market tents and display racks, as well as the mentoring service, contributed saying, “We were able to finish the high-quality exhibition project at an affordable cost thanks to our collaboration with a network of numerous curators and designers.” They concluded, “The event was a great opportunity, not only to prove the potential of sustainable exhibitions based on resources recycling, but also to discover and cultivate young talent within the design field.” 

 

□Throughout 2018 Seoul Design Cloud, items of the Young Designers’ Palace Picnic Fashion drew keen response from the crowd for the colorful beauty of different varieties of hanbok.

○The unique project was aimed at fostering young designers, encouraging careers and startups in the field, and raising awareness of the elegance of designer hanboks. Starting with a fashion runway event at the opening ceremony held on September 17, the project featured a total of 100 designer hanbok items throughout the DDP during the 2018 Seoul Design Cloud. 

○In addition, 100 new fashion models showcased the beauty of hanbok and the fantastic harmony of gugak, traditional Korean music, and hanbok at the Gugak Concert held at Secret Garden of Changdeokgung Palace on the evening of September 23, the eve of Chuseok, for a truly memorable evening. 

○The hanbok items were created through a contest participated in by 100 fashion design majors in 16 universities located in Seoul. Two grand prize winners Kim Hye-rim, from Seoul National University, and Jegal Hee-jin, from Ewha Womans University, were awarded a chance to attend the Paris Fashion Week 2018. 

○“It is an opportunity to meet the creative works of Korean young fashion designers based on the uniquely Korean sense of beauty and inspiration,” said Prof. Hong In-soo of ESMOD Fashion design, who mentored the young designers. “I hope that the Korean these up-and-coming designers will gain momentum for their advance onto the world stage through this project.” 

 

□2018 Seoul Design Cloud successfully concluded with praises from invited domestic and overseas speakers, while numerous designers that participated in its various events, as well as many visitors, including young men and women. Other events that contributed to making 2018 Seoul Design Cloud a design communication festival for the public included the DDP Children Design Workshop, a creativity program developed by design professors, and the Design by Dongdaemun Panel Discussion, aimed at helping revitalize the local economy of the Dongdaemun area. 

 

□President Choi Kyung-ran of the Seoul Design Foundation expressed, “Held under the banner of design sharing, the 2018 Seoul Design Cloud was a venue of communication through design throughout its various events including the Seoul Design Week, Seoul fashion Week, and Seoul Upcycling Week. The Seoul Design Foundation will strive to make the DDP and Seoul Upcycling Plaza international tourist attractions and increase the prestige of Seoul Design based on people-oriented design principles.” 

 

□For further details about Seoul Design Cloud 2018, please visit the website of DDP:

 

※ For press releases and Seoul Design Cloud posters and logos, visit:

   [Click link to enter] http://webhard.seouldesign.or.kr/

   Folder Name: 181002_Successful Completion of 2018 Seoul Design Cloud

   ID: ddppr@seouldesign.or.kr

   PW: ddp03210321 (Type in ‘guest’ for login.)


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