MASTER X DESIGN donates all sales proceeds to Cheongpa Senior Welfare Center
- A joint endeavor by master dressmakers and up-and-coming designers who participated in a pop-up store in December 2018.
- All proceeds donated to Cheongpa Senior Welfare Center in Yongsan-gu on January 25.
- Seoul Design Foundation to continue engaging in collaboration projects (e.g. pop-up stores) in 2019.
□ Seoul Design Foundation (CEO Choi Kyung-ran) announced that it donated all of the proceeds from the MASTER X DESIGN pop-up store, a collaboration between master dressmakers and up-and-coming designers that was held in late 2018, to the Cheongpa Senior Welfare Center on January 25.
□ The 2018 pop-up store opened by master dressmakers and up-and-coming designers displayed products created through a collaboration between seven experienced dressmakers in northwestern Seoul and 19 teams of talented and passionate designers.
□ This collaboration project was part of a larger effort to revitalize the dressmaking industry of northwestern Seoul (Mapo-gu, Yongsan-gu, Seodaemun-gu, and Eunpyeong-gu). Several years ago, Seoul Metropolitan Government, Seoul Design Foundation, and the Korea Sewing Fashion Association joined forces to create jobs in the local dressmaking/sewing industry, give young designers opportunities to connect with distributors and gain market experience, and empower local clothing companies to create brands independently.
● Starting in October 2018, the dressmakers and designers created products that were displayed in business showrooms in northwestern Seoul, participating in all processes from brainstorming to deciding the products’ directions and creating samples.
□ The products made in this way were sold at the DDP Design Lab from December 5 to 9, 2018, at discounts of 50 to 60 percent. The proceeds from this sale were donated to the Cheongpa Senior Welfare Center on January 25 (Friday) to assist people struggling with difficult financial circumstances.
□ Lee Sang-tae, a dressmaker who is also the president of the Korea Sewing Fashion Association, said, “It was a very meaningful experience to be able to donate sales from our products to the local community.”
□ Choi Gu-hwan, director of the business division of Seoul Design Foundation said, “Seoul Design Foundation will continue to not only promote the development of up-and-coming designers and create work for local sewing and dressmaking companies but also establish a virtuous cycle that accommodates members of the local community. This year, we will continue engaging in collaborations such as pop-up stores.”