Seoul Design Foundation Enters into Memorandum of Understanding with Jeonju City for Project to Promote Local Designer Labels at the DDP
- On January 31, Seoul Design Foundation and Jeonju City signed an MOU for cultural content development.
- The foundation plans to cooperate with Jeonju City on content development and work to expand the project to promote local designer labels at the DDP.
- The foundation aims to promote collaboration in design and handicrafts between local artists and designers and facilitate mutual growth projects including content development.
- The DDP is a hot spot for local designer brands as well as a platform for mutual growth and cooperation.
On January 31, Seoul Design Foundation (CEO Choi Kyung-ran) announced that it entered into a Memorandum of Understanding (MOU) with Jeonju City for a project to promote local designer brands at the DDP (Dongdaemun Design Plaza). To promote collaboration between designers and local artisans, the project aims to discover the origin of traditional Korean design and advance it further.
□ The foundation plans to expand the project for the promotion of local designer labels at the DDP in accordance with the MOU. It will thus actively facilitate new product development and promote design and craft retail platform exchanges.
● Seoul Design Foundation is taking the first step with Jeonju City toward developing unique DDP design and cultural content and discovering great products by encouraging collaboration between designers and local artisans.
● A variety of quality products and works of ONN, a local handicraft label in Jeonju City, will be available for sale at the DDP.
● Furthermore, the foundation brings excellent craft resources, artisanal skills, and local stories together to support the development of content and products appropriate for the times.
□ Seoul Design Foundation plans to organize an open contest to select designers to engage in collaboration with local artisans. After the merchandising process, excellent products will be available at the DDP Store and test markets.
● The young contest-winning designers will receive financial support for product development. In addition, follow-up support packages, including education programs, assistance for participation in domestic and overseas exhibitions, and connections to distribution networks, will be provided to help the winners grow into competent global designers.
□ Quality products crafted by local artisans will be available at the DDP Store, and the excellence and methods of such handicrafts will be introduced at home and abroad.
● Located on the first floor of the Design Lab and second basement floor of the Museum, the DDP Store is a lifestyle select shop that is directly operated by Seoul Design Foundation.
□ The MOU is expected to encourage cities to form intercity networks to promote design and the arts, exchange information, and share programs for fostering young designers, thereby facilitating the design, craft, and cultural industries.
□ Mayor Kim Seung-su of Jeonju City said, “Jeonju is home to a traditional craft industry characterized by woodblock-printed books (Wanpanbon), traditional Korean paper (Hanji) handicrafts, and traditional Korean folding fans. The city is also known as “the City of Hands” and is a place where you can find a variety of intangible cultural heritages. Through this MOU, I will make sure that Jeonju leads the promotion of traditional Korean handicrafts on a global scale.”
□ CEO Choi Kyung-ran of Seoul Design Foundation said, “Our handicrafts are a precious asset as well as a symbol that represents Korean values. A combination of handicrafts and design works introduced at the DDP will be promoted globally as design assets in which Koreans have great pride. Going forward, I hope the DDP continues growing as a cooperative platform that promotes mutual growth of Korean designers and local craftspeople