- [Korea Joongang Daily] DDP to light up with the sights of Seoul
- media report
DDP to light up with the sights of Seoul
[Korea Joongang Daily]
The Dongdaemun Design Plaza will hold its inaugural “DDP Light” show from Dec. 20 to Jan. 3. [SEOUL DESIGN FOUNDATION]
The Dongdaemun Design Plaza (DDP) will transform into a giant media facade for this holiday season.
From Dec. 20 to Jan. 3, thousands of images that represent Seoul’s culture and history will be projected onto nearly 250 meters (820 feet) of the Zaha Hadid creation for the first-ever “DDP Light” festival, which the Seoul Design Foundation is hoping to grow into an annual event.
“We were motivated to inspire people by using the DDP as a canvas and chose to work with light as a form of public art,” explained Min Sey, the project’s director and art and technology professor at Sogang University. “For this year, we thought about projecting Seoul’s dream onto the building and telling the stories of the people who have passed through.”
The DDP invited famed LA-based media artist Refik Anadol to lead the inaugural show. The artist has previously projected on the exterior of the Walt Disney Concert Hall in Los Angeles.