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SEOUL LIGHT

SEOUL LIGHT SEOUL LIGHT is a citizen-friendly event that highlights the role of the display screens of public buildings (through innovative AI technologies) and the future of and experiences offered by SEOUL LIGHT. The entire outer wall of the DDP building designed by Zaha Hadid becomes a gigantic exhibition hall during the year-end and New Year’s period (December 20-January 3). As the sun sets and the darkness falls, a large-scale light show will be featured, combining DDP’s curved silver exterior with splendid lights, images and music. The show’s overwhelming scale and unstoppable dynamism will undoubtedly change the night view of Dongdaemun completely. The theme for 2019, the first year, is “SEOUL HAEMONG,” meaning the past, present and future of Seoul and Dongdaemun through data visualized contents. World-renowned media designer Refik Anadol from Turkey takes part as the main writer, and executive director Min Se-hee takes the lead of media facade using artificial intelligence. Photos depicting the past of Seoul and Dongdaemun and photographic data of Seoul taken by citizens themselves are collected before being interpreted and recombined through such technologies as AI and machine learning and expressed as light and images. There are also plans to capture stories of various people through citizen voluntary participation. SEOUL Light features intrinsic light content utilizing DPP’s unique exterior. SEOUL Light will be operated as a basis for night tourism during the winter when the number of travelers declines markedly to contribute to the development of Dongdaemun as the premier light content festival leading DPP’s future. We will maintain the vitality of the area with stories citizens can sympathize with by expressing public narratives through arts and technology. ○ SEOUL LIGHT : SEOUL HAEMONG Seoul Haemong is a symbolic video comprised of three chapters ('Past, Present, and Future of Seoul and the DDP'). 12.20(Fri) 8pm-9pm○ Seoul Haemong Behind-The-Scenes Workshop Sharing of work process and technical approaches. 12.21(Sat) Presentation by : Refik Anadol (media designer)○ Christmas Seasonal Greeting Directing of video targeted at citizens (creation of Christmas video messages by citizens). 12.24(Tue)-25(Wed) 8pm-9pm○ New Year Countdown Directing of video on New Year’s Eve countdown and Happy New Year message. 12.31(Tue) 8pm-12am SEOUL HAEMONG consists of three chapters and each chapter shows the “past, present and future of Seoul and DDP” symbolically. ▶ Chapter 1: Past (4 minutes)Chapter 1 is the moment “SEOUL HAEMONG” begins. DDP is interpreted as the city’s canvass and the moment the building remembers is explored to show a “topographic map of memories.” ▶ Chapter 2: Present (6 minutes)Chapter 2 describes the moment new memories are collected and relationships built with people for the sake of “SEOUL HAEMONG.” Visitors will experience similar features and interesting points while exploring the collected data and tour the “space of memories” through this. ▶ Chapter 3: Future (6 minutes)Chapter 3 interprets Seoul’s dream through machine learning. The appearance of dreams and “awareness of memories” are displayed through images created by AI sometimes and passing movements at other times by recombining and reconstituting Seoul’s memories. Refik Anadol○ Born : 1985 (34), Turkey (residing in LA)○ Academic Background - Master of Arts in Visual Communication Design, Istanbul Bilgi University - Master of Arts in Media Art, University of California, U.S. ○ Professional Field : Media facade directing using AI ○ Major Works - Media facade ‘Dream’ (2018) at Walt Disney Concert Hall, LA (Directing LA Philharmonic Orchestra performance, Frank Gehr Building) - Swiss Zurich Volvo Art Session ‘Melting Memories’ (2019)○ Awards - Lorenzo il Magnifico - Microsoft Research’s Best Vision Award - German Design Award - Google (Art and Machine Intelligence) ◆ Major Works , 2019, Washington DC, U.S. , 2018, LA, California DDP Design Avenue
DDP Design Fair Together with Small Business Owners

DDP Design Fair Together with Small Business Owners Everything there is to know about design for small businesses. Light • furniture • household items • graphics • style • handicraft Small business owners dreaming of increasing their sales and designers with ideas get together to create design collaboration products. There will be a business fair held for its launch. Modern people with great interest in start-ups and interior design will have the chance to meet design trend products easily. ● Gold Prize Citizen Vote : December 5, 2019 (Thursday) 10:00-17:00● Awards Ceremony : December 6, 2019 (Friday) 17:00-19:00● Seminar : December 6, 2019 (Friday) 14:00-17:00 Homepage →Apply to the Forum→ □ Small business owner-designer collaboration #1- Small manufacturing business owners in Seoul and designers meet one-on-one; 43 teams developed trendy design products for five months.- Seminar will be held from 14:00-17:00 on December 6 (Friday), 2019, to offer opportunities to meet designers and small business owners in person to discuss design issues. □ Young designers’ design proposal to small business owners #2- 43 teams of young designers in Seoul propose samples of design idea products to small business owners.Small business owners who need fresh design products will have the chance to match with designers. □ NOW! Design trend story #3- NOW! Appreciate design trend goods at home and abroad. They represent excellent products small business owners and designers cooperated to develop successfully. □ Excellent design products chosen by citizens #4- Among collaboration products developed by 43 teams of small business owners and designers and sample goods suggested by 44 teams of young designers, feel free to select what you want to buy and what you believe are excellent products by voting from 10:00-17:00 on December 5 (Thursday), 2019. If you take part in the voting, you can have the chance to receive products on display as gifts. (Selection by event vote) □ Awards ceremony for DDP Design Fair Gold Prize #5- This year’s best DDP Design Fair award “DDP Design Fair Gold Prize” will be given to the four best teams chosen by citizens (two teams of small business owners and designers / two teams of young designers) from 17:00-19:00 on December 6 (Friday), 2019. There will be opportunities to engage in discussions with designers and small business owners freely after the awards ceremony. Art Hall 2 International Conference Hall
[Seoul Design Week Theme Exhibition] Play Design, Play on

Dream, Design, Play [Play Design, Play On] Dongdaemun Design Plaza (DDP), representing everyone’s "Dream,” “Design,” and “Play,” is celebrating its 5th anniversary. The Dongdaemun Stadium, which had symbolized the history of Korean sports, is becoming a space more open to the citizens as a new, 21st century stadium and a design playground. This year is the 100th anniversary of the Korean National Sports Festival. Its 100-year history is the centennial history of Korean sports. The 100 years of Korean sports will now go beyond innovation and experience new imaginations to become everyone’s dreamed, designed and played sports.Imaginations of a world in which all people dream, design and play. That is design. Special stories of Korean “Design+Sports” are prepared in celebration of the 5th anniversary of DDP built on the grounds of the former Dongdaemun Stadium, as well as the hosting of the 100th Korean National Sports Festival in Seoul. [4 Stories of Imagination of Design for All and Sports for All] □ Design Sports Imagination Story #1 - The 100th Korean National Sports Festival in Seoul: 100 Years of Sports + 100 Years of Design □ Design Sports Imagination Story #2- Street Sports: Street Design □ Design Sports Imagination Story #3 - Independent Games + Independent Designs: E-Sports □ Design Sports Imagination Story #4- Sports for All: VR and the Fourth Design Revolution ● The “Play Design, Play On” exhibition has been planned based on four "Design+Sports" imaginations. As an event exhibition, "Dream, Design, Play" offers simultaneous experiences of seeing, touching and enjoying, and comprises four imaginations. □ [Design Sports Imagination Story #1]: The 100th Korean National Sports Festival in Seoul: 100 Years of Sports + 100 Years of Design- The history of sports and design in Korea is the journey of sports and design for all. Through design, boundaries are expanded from elitist sports meant for ethnic groups and the country to sports that everyone dreams, designs and plays. #1. 1920 Gyeongseong _ 1st Korean National Sports Festival >> Beginning of Sports, Beginning of Design: Look at the Green Pine Rising Against Communism#2. 1945 Seoul _ 26th Korean National Sports Festival >>Kim Gu, I Cried Thrice Because of Sohn Kee-chung: The Beginning of Industrial Design#3. 1963 Jeonju _ 44th Korean National Sports Festival >>Daehan News: Gold Medal Love Song#4. 2019 Seoul _ 100th Korean National Sports Festival >>Infinite Expansion of Sports: Dream, Design, Play □ [Design Sports Imagination Story #2]: Street Sports: Street Design- Sports outside the stadium, such as skateboarding, BMX, street basketball and street football, are "sports for all."They are pure sports that everyone enjoys together, and we all become designers. #1. Design Becomes Play: Everyone is a Designer#2. I Am Free: Skateboarding#3. BMX: Delight Enjoyed on a Two Wheels#4. We Play Outside the Stadium: Street Football#5. Street Basketball: Self-portrait of Impressive Tricks □ [Design Sports Imagination Story #3]: Independent Games + Independent Designs: E-Sports- Games are now play and culture for many people. In film, music and books, there are separate cultural domains called "independent film," "independent music" and "independent publishers." Through the perspective of sports and design, games are trailblazing new cultural domains. #1. Game Odyssey: Watch the Traces and Evolution of Design#2. Independent Game Arena: War of Independence#3. Newtro Games: Return to Art#4. Character Design: Designing You and Me#5. Game Music: Designing Sounds#6. Independent Games: Creating Myths for the Future □ [Design Sports Imagination Story #4]: Sports for All: VR and the Fourth Design Revolution- "Will I be able to hit an impressive home run?" "Can I become the main character in a game?""Can I ride a bicycle, rain or snow?" In sports of the future led by the "fourth industrial revolution," all of these aforementioned questions will be possible. Sports of the future, in which sports and design are fused together, will become sports for all.#1. Riding a Bicycle: Zwift Indoor Cycling #2. Run, run and run: Zwift RunPod#3. Four-seasons Playground: Lü Interactive#4. I Am a Baseball Player: Legend Heroes#5. Fun Fitness: My Benefit#6. Super Pong, King of Ball Games: Reality MagiQ □ Additional Programs Operating timeProgramDescription How to participate1Nov. 16, 2019 (Sat) at 3 PMDDP Street Fashion Performance Day DDP Street Fashion Performance Day Runway performance of the collection of "GRAPHISTE MAN.G", a fashion designer participating in Seoul Fashion Week, and a commemorative photo-taking event with the audience Free admission on-site2 Nov. 2, 2019 (Sat) at 1 PMDDP Skateboarding Performance Day DDP Skateboarding Performance Day Extreme street sports event that selects the best skateboarder through 3 skateboarding mini games Free admission on-site 3 Nov. 9, 2019 (Sat) at 3 PMDDP BMX Performance Day DDP BMX Performance Day Extreme street sports event that selects the best BMX rider through 3 BMX mini games Free admission on-site 4Nov. 30, 2019 (Sat) at 4 PMDDP Independent Game Contest: War of Independent GamesDDP Independent Game Contest: War of Independent Games E-Sports independent game competition event conducted with excellent domestic and international indie games selected through the Independent Game Invitation Exhibit Free admission on-site(Participants recruited separately) 5 Dec. 28, 2019 (Sat) at 4 PMDDP The Game Forum: What Are We Going To Do? DDP The Game Forum: What Are We Going To Do? Game talk show for the pursuit of the direction of independent games' growth through an analysis of the design and aesthetics of the works on display at the DDP Independent Game Invitation Exhibit * Participation by the general public:Early registration and on-site registration 6Jan. 4, 2020 (Sat) at 4 PMDDP Independent Game Invitation Exhibit: Game Art & Design Invitation DDP Independent Game Invitation Exhibit: Game Art & Design Invitation Selection of 50 domestic and international independent games including past winners, much-talked-about works, etc. from famous indie game events and organizations such as SBA, BIC, IndieCraft, IGF and Indiecade, and an award ceremony and event for the most outstanding games Free admission on-site(Invited works recruited in advance)7Nov. 23, 2019 (Sat) at 3 PMDDP Zwift Run Crew Relay DDP Zwift Run Crew Relay Team relay and individual sprint competition conducted by Zwift's indoor AR running system Free admission on-site(Participants recruited separately) 8Dec. 14, 2019 (Sat) at 3 PMDDP Zwift Indoor Cycling Championship DDP Zwift Indoor Cycling Championship Team competition and cycling champion invitational conducted by Zwift's indoor AR cycling system Free admission on-site(Participants recruited separately) 9 Dec. 21, 2019 (Sat) at 3 PMDDP VR Sports MVP CUP (Super Pong 2) DDP VR Sports MVP CUP (Super Pong 2) VR tennis tournament event played in "Super Pong 2," a VR tennis content by Reality MagiQ * Participation by the general public:Early registration and on-site registration Design Museum, 2nd floor of Museum

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SEOUL LIGHT

DDP Design Fair Together with Small Business Owners

[Seoul Design Week Theme Exhibition] Play Design, Play on

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