ddp is operated by the Seoul Design Foundation.

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Enhancing the Competitivenss of Design Industry

'Seoul Design Foundation is implementing various projects to enhance the competitiveness of the design industry in Seoul.

We are bolstering the business capabilities of individual designers and design companies, discovering design talent, and supporting employment and startups. From offering various business opportunities by holding design events and partnerships with expert collaborators to transforming excellent design craft products into design assets, we support the design industry ecosystem by establishing a circulation system for the Seoul Design brand, including contest selection, new product development, distribution and sales, and marketing/ PR activities.

  • Seoul Design 2023
    Seoul Design 2023

    Seoul’s representative design festival

    Seoul Design 2023(Seoul Design Week)

    Seoul Design Week is a platform for collaboration between Seoul’s representative designers, universities, businesses, and design-related agencies that have been suggesting solutions for Seoul-type lifestyle through designs and industrial distribution platforms.
    As a venue for seeking a better life through designs, it includes various programs such as: events for communication between designers and citizens, businesses and agencies, schools and local community: collaboration exhibition of designers and specialized businesses; interior special exhibitions; promotion of design products that suggest Seoul’s life design solutions; trend forum and designer PT shows and design college students' employment fair.
    [Seoul Design] is an expanded version of Seoul’s representative design festival "Seoul Design Week" in terms of period, venue, quality, and network. It is a global design trend platform that discusses the present and future of designs with Korean and overseas promising designers and businesses. The Seoul Design 2023 event will be held at DDP from October 25 to November 2, 2023.

    Seoul Design 2023 website, click here
  • DDP Design Launching Fair
    DP Design Fair: Small Business X Designer Collaboration Project

    Youth designers and small business owners meet.

    DDP Design Fair

    DDP Design Fair is a project that arranges meetings between designers and small business owners.

    New products are created through the synergy of small business owners' product development know-how and designers’ ideas.

    The Seoul Design Foundation provides support collaboration opportunities with designers for small business owners who need help in designs for the development of products so that they can complete new products and design brands.

    The foundation also engages in the fair sharing of the economic added value of designs through DDP Design Fair.

    DDP Design Fair is a new design platform that exhibits and introduces the products created through collaborations between business owners who dream of improving sales and designers who have ideas under the theme of all kinds of designs for small businesses.

    DDP Design Fair, click here
  • Develop Seoul design brands
    DDP Design Store

    Lead citizens’ lifestyle.

    DDP design store

    The Seoul Design Foundation is constructing a virtuous cycle of Seoul design brand in the form of contest selection – new product development –distribution & sales – promotional marketing to establish design craft products as lifestyle design assets in Korea and overseas and is providing project-related support such as new product development and contests through local masterpiece products and collaborations. Following the "2019 Seoul Design Brand Exhibition" as a design festival where design and craft brands get together, the Seoul Design Foundation began DDP Design Store to undertake K-DESIGN led by DDP. It developed DDP masterpiece brand product groups that can lead Seoul’s lifestyle culture by realizing traditional techniques, and it is discovering Seoul’s excellent designs and craft products by organizing experts from different fields such as design/crafts/marketing into a product store selection committee. In addition, it is promoting store products and supporting the expansion of markets in Korea and overseas by participating in overseas expos every year. It is rediscovering the design value of the Seoul lifestyle and establishing brand identity as DDP brand products are selected as new products of Seoul High Land, which reflected the Korean craft material technique and production technology. Products of DDP limited-edition brand selected and developed by 50 reputable designer craft artists are currently selling at DDP design store.

    To visit the DDP Design Store
  • Developing design startups
    Seoul Design Startup Center

    A place for design business, collaboration and education to promote youth startups

    The Seoul Design Startup Center

    The Seoul Design Startup Center founded and run jointly by the Seoul Metropolitan Government and Seoul Design Foundation is a sustainable support infrastructure to promote the growth of youth design startups and innovation startups. The center with spaces tailored to design startups and customized programs can help young designers launch their business as a small but promising startup, and it intends to position itself as the hub of Seoul Youth Design startups and share the growth.

    Design Startup Package is a startup support program designed to help design entrepreneurs take on challenges and grow organically.

    - 1:1 mentoring for design startups
    - Design startup forums: One can listen to lectures by successful design entrepreneurs and motivate oneself to realize one’s dream.
    - Demo Day for design companies to attract investors
    - Workshops and talk concerts where problems can be solved and learning from others’ experiences is possible


    To go to Seoul Design Startup Center

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