'Seoul Design Foundation disseminates design culture contents centered on DDP. Launched as the birthplace of the design creation industry, DDP is a world-class landmark building and platform in S. Korea to showcase the world of design created and enjoyed together with international citizens. By attracting various global exhibition events to DDP, we inform global design trends, present future lifestyles, and lead a world-renowned design culture in Seoul through public participation.

'Seoul Design Foundation is implementing various projects to enhance the competitiveness of the design industry in Seoul. We are bolstering the business capabilities of individual designers and design companies, discovering design talent, and supporting employment and startups. From offering various business opportunities by holding design events and partnerships with expert collaborators to transforming excellent design craft products into design assets, we support the design industry ecosystem by establishing a circulation system for the Seoul Design brand, including contest selection, new product development, distribution and sales, and marketing/ PR activities.

'Seoul Design Foundation expands the social role of design and leads design-based social innovation by sharing and disseminating design values. The Seoul Design Award, a global design award that showcases sustainable urban design projects that harmonize people and nature, is a representative design value-sharing project by advocating a culture of upcycling to save the global environment, universal design in hand with the underprivileged, specialized design research to tackle social problems, and providing design experience opportunities through Design Larchiveum, etc.